We take the matter of protecting your privacy very importantly and as such we try to be transparent to you as to how we use your private data and we provide you with full details below.

Who we are

Prime Building Land Limited are owners of https://www.primebuildingland.com website and are a private limited company incorporated and registered in England and Wales with company registration number 15019961 and  registered office at 58 Tinning Way, Eastleigh SO50 9QH, England, United Kingdom. 

Our website was developed to facilitate the sale of land and other properties (hereinafter referred to as “properties”) with residential development potential and other land uses. 

We display properties by agents and sellers of properties which include estate agents, commercial property agents, local authorities, individual sellers, landlords and overseas agents and sellers for you to view the property details.

We may also display advertisements for products or services that we believe may be of benefit to you which may include links to or from third party websites. 

If you wish to contact us you may do so by writing to us at our registered office or by sending an email to use at enquiries@primebuildingland.com

This Privacy Policy sets out the basis of what personal data (meaning personal information about an individual from which that individual can be personally identified) we collect from you, why we collect such personal date, the legal basis for collecting such data, how the data will be processed by us and may be shared with others, and how it is kept safe by us and the rights you have to access and control its use.

Personal data that we collect

When you use our online services, we collect data about your visit, including which webpages you visited. In this section, we outline what information we collect about you when you use our services, why we collect it and the legal basis on which we use it. 

Your contact details

Such as your name, address, email address, phone number and telephone recordings. In addition, if we are providing a service to you, or on your behalf, where we are required to do so by law, we may in addition collect information relating to your identity, which will be at least one form of photographic identification (such as a passport, a driving licence or an identification card) and one form of documentation with proof of your place of residence (such as a recent utility bill) and if you are the seller or agent of any property we may collect information relating to the land registry title or other proof of ownership of relevant properties.

Property data

Such as images, land registry title or other proof of ownership and planning permissions of properties you are selling, purchasing or have made enquiries of or of which you are in any way connected to, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions.

Information we collect about you from your visits to our website

Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, mobile number, device type, operating system, GPS location data, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform, and cookie data (as set out in our Cookie policy) found on our website; web logs and information about your visit, including the full Uniform Resource Locators, clickstream to, through and from our website (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page and how you interact with our marketing communications.

Information we receive from other sources

We may receive information about you when you use our website or when other users post information relating to you. We are also working closely with third parties (including business partners, sub-contractors, advertising networks, analytics providers, hosting providers and search information providers) from whom we may also receive information about you. We process third parties data that we may receive about you from e.g. the Land Registry, credit reference agencies and fraud prevention agencies, other publicly available sources such as Companies House and the Electoral Roll and from our partners such as mortgage providers.

Special category data and criminal offence data

For any careers and job application, mortgage and buyer referencing, insurance, seller/buyer and financial services matters, we may collect special categories of personal information about you which may include your race or ethnicity, gender, age, information about your health and any criminal convictions. We rely on explicit consent to collect and process this data; however for some information for insurance products we may rely on ‘insurance’ as our condition of processing. 

We may collect data on vulnerabilities you disclose to us. This is on order to support you and improve our services to you and we will share this with insurance providers where an insurance sale is made and where your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure your personal information is secure.

Children

You must be aged 18 or over to use our website and services. Our website and services are not directed at children under the age of 18 and we do not knowingly collect any personal data from visitors in this age group.

If you are under the age of 18 and we learn that we have inadvertently obtained personal data from you from our website or from any other source, then we will delete that information as soon as possible.

if you are aware that we may have inadvertently collected personal data from a child under the age of 18, please contact us at admin@primebuildingland.com 

Your duty to inform us of changes to your personal data

It is important that the personal information we hold about you is accurate and current. Please keep us informed of any changes in your personal information during your association with us.

Why we collect your above personal data

We will combine the information you provide to us with information we collect about you and we will use this information and the combined information for the purposes set out below depending on the types of information we receive.

To contact you and provide our services to you: 

We use your personal data to distinguish you from other users, and to contact you if we need to and also to determine your relationship to relevant property addresses; take steps in order to enter into contracts with you and to perform a contract we have entered into with you. Where you use our website, we will process your personal data to provide our services to you as further described in our Terms and Conditions of use which includes: personalising your experience of our services, creating and administering your account with us, to enable you to login on subsequent visits to the website; uploading and maintaining on our website any information you submit to our website such as reviews, responses to reviews, or questions submitted to the website to be used in surveys; where you make an enquiry in respect of a listing published on our website to pass on your data to the relevant agent/seller who can then contact you directly about your enquiry; to help you sell your property where we act as your agent; where you are a business customer and you have requested any information, data or reports, to send you a copy of such; and for any other processing necessary to deliver our services to you and enforce our Terms and Conditions of use.

Our use of your personal data in this way may include sharing your personal data with certain third parties as set out in the “Other Circumstances” sub-heading below. We need to process your personal data in this way to be able to provide our services to you at your request. If you do not wish to provide us with your personal data in this way, you will be unable to create a user account and use all the full functionality of our website. Subject to the terms of our Cookie policy, you will still be able to browse the website.

To make our website better: 

We may also use your personal data to make our website better. We will also process your personal data to provide you with a more effective user experience (such as by displaying goods we believe you will be interested in, based on your use of the website and browsing habits). This processing means that your experience of our website will be more tailored to you, and that the content you see on our website may differ from someone accessing our website with a different purchase history or browsing habits. We also use various cookies to help us improve our website (more details are set out in our Cookie policy), and share your personal data with third party analytics and search engine providers that assist us in the improvement and optimisation of the website. We will also process your personal data for the purposes of making our website more secure, and to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

The legal basis on which we process your data in these circumstances is our legitimate interest to provide you with the best customer experience we can, and to ensure that our website is kept secure. The use of non-essential cookies is subject to your consent. You can also prevent us from using your personal data in this way by using the ‘do not track’ functionality in your internet browser. If you enable such do not track functionality, our website may be less tailored to your needs and preferences. Please see our Cookie policy for further details of the cookies we use on the website.

To provide Customer services to you: 

We may use your personal data to provide customer services to you. We may also process your personal data to provide various supporting customer services to you such as where you contact us with a question in connection our services or our website. 

The legal basis on which we process your personal data in these circumstances is your consent. If you do not provide us with the personal data we request from you for customer services purposes, we may not be able to fully answer your queries.

For Marketing purposes: 

We may also use your personal data where you have opted in at our website to receive marketing communications from us, we will process your personal data to provide you with marketing communications in line with the preferences you have provided; and where  you have opted in at our website to receive marketing communications from third parties we will process your personal data by transferring it to the relevant third party, in each case, the legal basis on which we process your personal data is your consent. 

Any data we collect from you will be used to provide products and services that will feel may be of benefit to you unless you ask us not to. If you sign up to receive property alerts or marketing emails, we will send them to the email address you have provided to us. If you send a message to an agent or  property seller/ buyer through our website, we'll share your contact details with them so they can contact you.

You are not under any obligation to provide us with your personal data for marketing purposes, and you can withdraw your consent to your personal data being processed in this way at any time by contacting us at admin@Primebuildingland.com with “Personal Data” in the subject line or, where relevant, by following the unsubscribe link in every marketing communication you receive from us.

When our business is sold

We will transfer your personal data to a third party in the event that we sell or buy any business or assets to the prospective seller or buyer of such business or assets in accordance with data protection legislation and if the assets of our company, Prime Building Land Limited are acquired by a third party, in such case all personal data held by us about our customers, members or users will be included in our assets that will be transferred to the purchaser. 

In each case, the legal basis on which we process your data in these circumstances is our legitimate interest to ensure our business can be continued by a purchaser. If you object to our use of your personal data in this way, the relevant seller or buyer of our business may not be able to provide services to you.

To Comply with law:  

We may also need to share your personal data in certain other circumstances if we are under a duty to disclose or share personal data to comply with a legal obligation.

Other Circumstances: 

We may also use your personal data to contact you to offer any other services stated on our website including for human resource purposes to process details contained in your CV, cover letter and references in response to job applications we may advertise on our website. 

We may share your personal data with third parties or authorise third-parties or categories of third parties to collect and process your personal data on our behalf, such as: suppliers who distribute surveys on our behalf; suppliers who conduct business analytics; service providers who provide customer services on our behalf; suppliers who provide information technology and office services, including software and website development, website hosting, management and evaluation, exchange and cross referencing.

We may also share your personal data with subcontractors, such as payment providers, as well as credit reference agencies for the purposes of assessing fraud, credit and/or security risks; companies that assist us in our marketing, advertising and promotional activities, including partnerships and teaming efforts with other companies whose products or services we think you might enjoy; analytics and search engine providers that assist us in the improvement and optimisation of our website.

Such processing may be necessary for example, to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party service providers have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.

Anonymised and Aggregated data: 

We may also disclose and use anonymised, aggregated reporting and statistics about users of our website or our goods and services for the purpose of analytics, internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.

We are allowed to use your personal data where you have provided your consent e.g. where you have opted-in to email marketing and where there are legitimate interests.

'Consent' is when you give us your permission to use your data for a specific purpose. You can withdraw your consent at any time. Simply contact us, or amend your email preference settings in your account on our website.

We are allowed to use your data if it's necessary for our or a third party’s legitimate interests, provided those interests are not outweighed by your rights nor have any negative impact on you. Our legitimate interests are in providing and improving our services; Enabling you to save property searches, and buy and sell properties using our website; Personalising your experience of our services, Learning from the way you use our services and making sure our services are secure.

Summary: 

In summary, we rely on a number of purposes and lawful basis for processing your personal data as described above and which include a mixture of performance of contract, legitimate interests, consent and legal obligations to process your personal data  to include to advertise properties on our sites; build property databases, valuation and surveyor tools; provide current and historical market and property trends; provide services such as enabling you to enquire about property or request a property valuation, financial services such as mortgage calculator and apply for and receive a mortgage in principle, process your job application and consider you for our vacancies, resolve any queries or complaints you may have, customise and enrich your experience on our site, learning from the way you use our services, Information about how you use our products and services, your online behaviour e.g. information about how you got to, and use, our websites and apps and to process your job application and consider you for our vacancies, help keep our site safe and secure, improve our sites and services and to help trouble shoot and monitor for quality assurance and internal training.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purposes. 

If you wish to receive an explanation as to how the processing for any new purposes is compatible with the original purpose, please contact us. If we need to use your personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Where we store your personal data

We will take all steps reasonably necessary to ensure that your data is stored and processed securely and in accordance with this Privacy Policy. We may transfer, store, or process your personal information on servers located in the United Kingdom or outside the United Kingdom and the European Economic Area (EEA). 

Where the countries to which your personal information is transferred do not offer an equivalent level of protection for personal information to the laws of the United Kingdom, we will ensure that appropriate safeguards are put in place by using one of the following safeguards:

Where we are transferring your personal information to a non-EEA country, we shall first determine that the country has received an adequacy decision from the European Commission. This means that country has privacy laws that give the same protection as within the EEA.

Where the non-EEA country has not received an adequacy decision from the European Commission, we put in place the EU Commission’s approved standard contractual clauses with the recipient. This means that they must protect your personal information to the same standards as organisations within the EEA.

Where we are transferring your personal information to an entity in the United States, we shall in addition ensure that such entity that is registered with the EU-US Data Privacy Framework (https://www.dataprivacyframework.gov/s/)
By submitting Your personal information to us, you agree to this transfer, storing or processing of your personal information.

How we keep your Personal Information secure

The security of your personal information is very important to us and we have measures in place which are designed to prevent unauthorised access to your personal information including but not limited to:

Your personal information is stored on our secure information management systems. Access is restricted on our information systems to those within our company who are required to have access to your information for legitimate business purposes.

Hard copy documentation is stored in locked premises. We ensure access to personal information is restricted to authorised company employees and agents or other persons working within our group on a need to know basis.

Only employees who need access to your personal information to perform a specific job are granted access to personally identifiable personal information. In addition, we limit access to your personal information to those agents, contractors and other third parties who have a business need to know and will endeavour that they only process your personal information on our instructions and that they are subject to a duty of confidentiality.

All personal information is hosted in datacentres which have systems and protections in place to protect against both unauthorised access, and other external factors that could cause damage to, your personal information. There are strict access requirements in place and access is restricted to those necessary.

Unfortunately, the transmission of personal Information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website and platforms and any transmission is at your own risk. 

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. You are responsible for keeping the password to access your online account confidential. You should not share your password with anyone we ask that you comply with the registration and password requirements in our Terms and Conditions of use.

We follow strict security procedures to ensure that your personal information is not damaged, destroyed or disclosed to a third party without your permission and to prevent unauthorised access to it. 

The servers and cloud based technology that store your personal information are kept in a secure facility with restricted physical access and we use secure firewalls and other measures to restrict electronic access. Where we are working with third parties, we will require them to have in place similar measures to protect your personal information.

The duration for which we keep your personal information

The period for which we will keep your personal information varies and will depend on the type of personal information we hold, the type of service you have requested from us and how we use it. Generally, we only keep your personal information long enough to carry out the purpose for which we collected it after which we delete it. The retention period may be longer than the period for which we are providing services to you where we have statutory or regulatory obligations to retain personal information for a longer period, or where we may need to retain the information in case of a legal claim.

Third party processing of your data

Like many technology businesses, we use trusted suppliers to host our services (including our websites and apps) and power our business systems. We only choose partners who have appropriate security measures in place to keep your data safe.

We only share your personal data with these suppliers when we absolutely need to. If these suppliers are located outside the UK and the EEA, we take further steps to protect your privacy and make sure that those transfers comply with the law as described above.

We may also share your personal information with any of our group  companies for the purposes described in this policy.

Links to third party websites

Our website and applications contain links to other websites. This policy does not apply to those other websites. You should check the privacy policy of any other website before submitting your personal data there.

Third party advertising

As well as providing the services on our website, we also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on our website which may be relevant to you.

We use different technologies and practices for advertisers to purchase advertising space on our website. These include us selecting advertisements through a bidding process from selected companies which allows real-time advertising on our website, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom we work by contacting us.

We sometimes select these ads through a bidding process, which enables us to automatically analyse and manage information. We can then instantly sell the advertising space to advertisers during the time it takes for a web page to load on your browser.

Advertisers bid for a specific space on our website if they think a particular user is someone they would like to reach. We share our audience segments with advertisers so they can target their ads more effectively. For example, house building companies may wish to display their ads to someone we have defined as a property buyer. To ensure that we display relevant content in the ads we display, we only allow certain companies to bid for ad space on our websites.

Cookies and tracking

Like many website and App providers, we use “cookies” to enable us to personalise your visits to our website, Apps and other platforms, simplify the signing-in procedure, keep track of your preferences and to track the usage of our website, Apps and platforms. We also use “cookies” to help us deliver third party advertisements on our website, Apps and platforms. We use a mixture of third and first party cookies. Our lawful basis for using cookies are as follows:

• Strictly Necessary Cookies: We rely on legitimate interests as our lawful basis for collecting and processing this data;

• Functional Cookies: We rely on consent as our lawful basis for collecting and processing this data; and

• Personalisation (Targeting and Tracking) Cookies: We rely on consent as our lawful basis for collecting and processing this data.

Some web browsers incorporate a “Do Not Track” feature. Currently, as there is not yet an accepted industry standard for how to respond to Do Not Track signals, our services, websites, Apps and platforms do not currently respond to such signals, however you can:

• if You want to restrict ads in general on your devices you may opt out from ad tracking by enabling “Limit Ad Tracking” or “Opt Out of Ads Personalisation” (as applicable to Your device) in your device settings.

For full details about what cookies we set and why we use them, please see our Cookie Policy on our website.  Whilst our Apps do not use cookies, we do use similar technologies to collect information via our Apps.

Your rights in relation to your personal information

Where we are processing your personal information based on the consent that you have given us, you have the right to withdraw your consent at any time.

You have a number of other rights in relation to your personal information, including the right to being informed about how we use your personal information; obtaining access to your personal information that we hold and to request that your personal information is corrected if you believe it is incorrect, incomplete, or inaccurate.

You may also request that we erase your personal information in the following circumstances: If we are continuing to process personal information beyond the period when it is necessary to do so for the purpose for which it was originally obtained; If we are relying on consent as the legal basis for processing and you withdraw consent; If we are relying on legitimate interests as the legal basis for processing and you object to this processing and there is no overriding compelling ground which enables us continue with the processing; If the personal information has been processed unlawfully (i.e. in breach of the requirements of the data protection legislation);  and If it is necessary to delete the personal information to comply with a legal obligation.

If you object to our processing of your personal information where we are relying on legitimate interests or exercise of a public interest purpose to make the processing lawful, we will carry out an assessment to determine whether we have an overriding legitimate ground which entitles us to continue to process your personal information; and not be subject to wholly automated decisions which produce legal effects or which could have a similarly significant effect on you.

Where we are processing your personal information under legitimate interests, if you object to processing, this will not affect any processing which has already taken place. In some limited instances, objecting to processing of all your personal information may mean that you are unable to use some of our services or platforms.

You may also ask us to restrict our data processing activities where you consider that: your personal information is inaccurate; our processing of your personal information is unlawful; where we no longer need the personal information but you require us to keep it to enable you to establish, exercise or defend a legal claim; where you have raised an objection to our use of your personal information; 

You may also request a copy of certain personal information that you have provided to us in a commonly used electronic format. This right relates to personal information that you have provided to us that we need to perform our agreement with you and personal information where we are relying on consent to process your personal information.

We will keep a record of the fact that you have made a request to exercise your rights, and our response to your request, to demonstrate compliance with our data protection obligations and so that we can handle any queries, complaints or claims in relation to your request. This record will be kept in accordance with our retention policies above.

Please contact us at admin@primebuildingland.com  to exercise any of these rights. We may need to request specific information or identification documents from you to help us confirm your identity and ensure your right to access your personal information. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request. 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Complaints, Questions, Comments and Requests 

If you have any complaints about the way we use your personal information or have any questions, comments or requests regarding any aspect of this privacy policy please contact us at admin@primebuildingland.com  or writing to us at our registered office address above and we will try to resolve the issue. If we cannot resolve any issue, you have the right to the Information Commissioner’s Office.

Changes to this Privacy Policy

We may change the terms of this Privacy Policy at any time. Any changes we may make to this Policy in the future will be posted on our website and displayed on-screen when you use our App.

You may be required to read and accept any revised Policy to continue your use of our website and App. The amended terms will be made available in the Privacy Policy section with new uploads or updates of our website and App. 

Please check back frequently to see any updates or changes to this Privacy Policy, as you will be deemed to accept such changes from your continued use of our website, App and platforms.

Issue date: 1st May 2024